Wednesday, April 3, 2013

Essie Hip-anema


Ready for my second beauty from the Essie Madison Ave-hue Collection for Spring 2013?  And it's gonna be a hot one!

Hip-anema is definitely a color up my alley.  An orange-leaning red crelly, this applied easily and opaquely in 3 coats.  I'm sure there are a number of similar polishes out there in this shade, but I'm such a sucker for bright, vibrant reds, I don't regret adding this to my collection one bit!



So confession time.  When I first read the name of this polish, I couldn't for the life of me understand how this connected to the rest of the famous international streets.  I knew that this red was representative of Brazil, but since I kept reading the name as "hip [pause] enema," I thought making a joke about Brazilian constipation seemed a bit out of place.  Yup.  Seriously.  That thought came from my brain.  These moments make my mother proud.

Anyway, I'm ashamed to say that it took way too long for me to get that Hip-anema (notice the transposition of the 'e' and 'a') was a riff on Ipanema, famous for being adjacent to Copacabana Beach and home to many of the rich and cultured in Rio de Janeiro.  Ipanema translates out to "stinky lake" in the indigenous Tupi language so I wasn't so far off with my initial idea of what this polish was inspired by.

source
I'd love to think that Essie saw these red umbrellas in Ipanema and was inspired to create the hot spring jelly.  Either way, quite the view, eh?

15 comments :

  1. Lol! Anemia makes a million more times sense than enema given the red!

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  2. Perfect for summer!! Love this on you.

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  3. Regardless of where your brain went (mine could'nt even grasp the country), it's a stunning color!

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  4. No chance I would have caught the name thing...very pretty color though.

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  5. I couldn't grasp the country either and I pronounced it the same as you. But it is a very hot color!

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  6. Gorgeous polish--I love that strong, orange lean! The name, though...yeah, my brain didn't go to a happy place either. I bet you're bang on with that photo!

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  7. Google image didn't let me down ;)

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  8. Such a bright and happy color. Hilarious story about the name, would have never guessed that it was from Brazil. Learned something new ;)

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  9. Love this color! I don't think I can pull this off as well as you though! lol

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  10. Lol...yeah, I'm happy I was able to figure it out before I actually wrote a post about Brazilians being constipated.

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  11. I read it as Hip-anemia, which wasn't terribly appealing at first. The color also seemed to work with that name, it took me a minute to figure it out. But the color is gorgeous on you and I love your picture of the beach!

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