Pure Ice Not Now

As it does every year, Pantone chooses a color of year.  I haven't the faintest what goes into that decision and who exactly these Pantone people are and what their training is that empowers them to make that decision, but what have you.  And 2013 ladies has been designed for emerald.

I'm a fan of jewel tones, but often find they're season specific (late fall, early winter) and bore me if I wear them too often.  When looking over my stash, I realized I own a surprisingly high number of emerald toned polishes.  Since this green is probably going to popping up a lot this year, I thought it might be good to start whipping them out for you guys.

Here we have Pure Ice Not Now, a rich hunter green jewel tone polish.  While the formula feels thin, the blackened edges and multitonal green spectrum makes this polish interesting.  There's something almost sexy about this emerald and I can totally see this offsetting an LBD very nicely.

This is 2 coats.

Despite the thin formula, the application was standard Pure Ice: consistently good.  If you're looking to put your toe in the emerald water for 2013, I highly recommend checking Not Now out.  For $1.97, you really can't go wrong.

What do you ladies think of Pantone's color of the year for 2013?

Product(s) in this post were provided for my honest, unbiased review.  Please see my PR Disclosure Policy for more information.

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